Alibaba Profit Rises on Targeted Use of Consumer Data – Online Trends news – NewsLocker

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Taobao 618 Livestream 618, usually from mid-May to 18 June, is China’s largest mid-year shopping festival. This year’s Tmall 618, there were hundreds of domestic and foreign brands whose sales exceeded last year’s Double 11, with the highest growth rate exceeding 40 times.

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The revenue drop for the just-ended quarter underscores how an economic slowdown in China has been sharper than many expected, catching companies and leaders in Beijing off balance and forcing some to.

Chinese e-commerce giant Alibaba has been using big data analytics to study the habits of consumers shopping on its Tmall and Taobao platforms. For the first time, the company has released its consumer behavior data that offers insights into consumption trends in China. The report contains data analysis based on transactions between 2011 and September 2015.

By revolutionising data-driven marketing, Alibaba is evolving into a more strategic and sustainable brand-building platform," Tung said. Publicis Groupe is the first agency to adopt Alibaba’s Uni Marketing tools which will benefit its FMCG and luxury clients operating in China. Alibaba’s new marketing suite is are made up of four elements: Underpinning the entire framework is the ‘Brand Databank’, an online dashboard that provides consumer data and actionable insights.

Consumer appliances firm Godrej Appliances has lowered its growth sales target for the current fiscal from 25% to. Paytm will try to emulate Alibaba’s financial services model to disburse small.

Market analysis and strategy for Alibaba. is a B2B website catering to the needs of suppliers and buyers. The target audience of the website is always some other company or its employees. On a B2B website, exchange of products, services or information takes place between businesses rather than between business and consumer.

Revenue from online-retail websites increase 63%. Updated Nov. 2, 2017 10:46 a.m. Alibaba Group Holding Ltd.’s net income more than doubled in a blockbuster second quarter, as the Chinese e-commerce company leveraged its huge trove of consumer data to drive spending and attract more online advertising.